Closing Date : 2026/04/20

Reference Number : CCB260302-2

Job Title: Trade Marketing Lead: General Trade

Job Category: Commercial – Sales and Marketing

Company: Coca-Cola Beverages Africa

Job Type: Permanent

Location – Country Malawi

Location – Province Country Wide

Location – Town / City Lilongwe

Job market analysis

Job Description

A Trade Marketing Lead: General Trade purpose is to drive sales growth, improve merchandising and product visibility, enhance customer engagement, and ensure efficient resource utilization through successful trade marketing activations and strategic initiatives.

Key Duties & Responsibilities

Sales Growth : Drive region-wide volume growth and market share through successful trade marketing activations in targeted regions and key accounts
Improved Merchandising and Product Visibility : Ensure superior product placement, brand visibility, and impactful trade promotions across multiple retail channels to maximize retailer engagement and sales performance
Enhanced Customer Engagement : Increase customer participation through effective market activation events, product launches, and promotional campaigns, to drive brand awareness and consumer loyalty
Efficient Resource Utilization : Ensure the timely execution of projects per Service Level Agreements (SLAs) with customers, focusing on key account management, channel profitability, and optimizing the trade marketing budget for maximum return on investment.
Business legal services

Skills, Experience & Education

Education

Bachelor’s degree in Sales, Marketing or related field

Experience

3 years trade marketing or frontline experience with a proven track record of delivering results
4 years of solid experience in sales and marketing, which ideally may include exposure to channel strategy, revenue growth management, and/or new product development
Demonstrated success in implementing merchandising, promotional, and activation campaigns to drive regional growth in an FMCG environment

Skills

Agile thinking with the ability to make timely decisions in complex, high-pressure situations
Commercially pragmatic, applying sound judgment and balancing long-term business goals with short-term execution?
Proven ability to assess and mitigate business risks effectively
High proficiency in managing multiple projects and ensuring alignment with overall business objectives